Most company websites are designed to present the company and what they can do — in other words, they are completely centered on their own story! However, the outcome economy(1) era requires a change in center of gravity and to focus on the customer. Successful websites talk about who the target customers are, what their needs and / or problems are, and how the offered solution(s) can help the customers satisfy or overcome those needs or problems.
Overall, the outcome economy represents a shift towards value-based relationships between businesses and customers. By aligning the content of their websites with customer outcomes and delivering ongoing value, companies can differentiate themselves, foster long-term customer loyalty, and drive sustainable growth in today's rapidly evolving marketplace.
(1) The term "outcome economy" refers to a shift in business models where companies focus on delivering specific outcomes or results to customers, rather than simply selling products or services. Instead of selling a product or service as a one-time transaction, businesses in the outcome economy aim to provide ongoing value and measurable results.
Our sights are set on strategy, design, storytelling, and creating an impact. Lifestyle brands to tech, startups to venture capitalists, professional services to professional sports — we dig down to build up.
In a world of complexity and uncertainty, the brands that pose powerful and earth-shifting questions inspire people to respond — and we'd love to work on those with you!
At Multiple, we put our clients at the heart of everything we do. We understand that your website is not just a digital platform but a powerful tool to connect with your customers and drive business growth. Our team of skilled designers and developers is dedicated to creating a website that not only reflects your unique brand identity but also delivers an exceptional user experience.
Here's an overview of the process of website creation, publishing, and search engine optimization (SEO).
Remember, each website project is unique, and the specific details and steps involved may vary depending on the complexity and requirements of your website and business. It's always advisable to work with a professional web design and development team to ensure a smooth and successful process. We have the expertise to help you with defining the process that will best work for your company's needs.
The process begins with a thorough understanding of your business, goals, target audience, and competitors. This helps in defining the scope and objectives of your website project. A discovery session may involve discussions, interviews, and research to gather all the necessary information. The planning phase includes creating a sitemap, defining the website structure, and outlining key features and functionalities.
Once the planning is complete, the design phase begins. This involves creating wireframes and mockups to visualize the website layout, user interface, and branding elements. Once the design is approved, the development team starts coding the website using appropriate technologies (HTML, CSS, JavaScript, etc.). Content creation, such as writing copy, gathering images, and creating multimedia elements, is an integral part of this phase.
After the website is developed, thorough testing is conducted to ensure proper functionality, compatibility across browsers and devices, and responsiveness. Feedback and revisions are incorporated during this phase to refine the design, usability, and overall user experience.
If you require the ability to manage and update your website independently, a CMS is integrated into the website. Our user-friendly and super easy-to-use in-house CMS system, Multiple Dashboard® allows you to add, modify, and remove content without needing extensive technical knowledge.
Once the website is thoroughly tested and approved, it's time to launch it. This involves configuring hosting, domain setup, and transferring the website files to the live server. The launch process ensures that your website is accessible to visitors and ready for promotion.
On-page optimization involves optimizing meta tags, headings, URLs, and content structure. Off-page optimization focuses on building high-quality backlinks from reputable sources, social media integration, and online directory submissions. Regular monitoring, analysis, and adjustments are made to improve your website's search engine rankings and drive organic traffic.
After the website is launched, regular maintenance and updates are essential to ensure its security, performance, and functionality. This includes installing software updates, implementing security measures, creating backups, and adding new features or content as needed.
Multiple offers a range of key inflection points to meet the needs of each stage of your new website's design.
Our expert team combines creativity and technical expertise to design visually stunning websites that leave a lasting impression. From the moment users land on your site, we want them to be captivated by its aesthetics, intuitive navigation, and seamless functionality. We optimize every aspect of your website to ensure it's responsive, fast-loading, and user-friendly across all devices.
As website design specialists, we understand that every business and every industry are unique. That is why we take time to get to know your business’ and its digital goals in depth. Every website development project enrolls a full team of developers, designers, and code reviewers to build your site fast and with a personal touch.
Every site design and development project comes with a mobile responsive configuration, so your site quickly and powerfully reacts to any kind of device, setting up the best first impression on Android, iPhones, iPads, workstations, and everything in-between. This allows us to save you development time and reduce ongoing maintenance costs.
We move your website up in search rankings. Using extensive research, SEO audits, keyword selection and page optimization, we work to get your website at the top of every search engine to draw in users that convert to leads, sales, and revenue. You can measure your progress using Google Analytics or we can provide all the data for you.
(*) SEO: Search Engine Optimization.
It is a set of techniques to position a website in search engines in order to make it visible to Internet users.
Multiple is a website design company that works with you to break through all the noise and tech lingo surrounding the activity. We develop powerful, functional websites that are easy to work with. No more complicated website updates, only easy workflows that keep your information up-to-date and customers coming back again.